Mark Dawson’s Ads for Authors Course is Open

marketing writing success Oct 27, 2023
Mark Dawson Ads for Authors

Mark Dawson’s Ads for Authors course is open for registration.

I don’t normally recommend courses, but I must make an exception here. Not only am I graduate of Mark Dawson’s course, I’ve implemented many of his methods to great success. A trusted marketer, Mark has given back to the author community for the last decade. Did I mention he’s a terrific writer and among the most prolific and successful indie authors on the planet earth?

The Ads for Authors course covers Facebook advertising, AMS, Instagram, and even YouTube and TikTok. Mark updates the course frequently, so you never need to worry about the material being out of date. Whether you’re a novice or a seasoned pro, you’ll learn everything you need to know from Mark’s Ads for Authors course to become an advertising expert.

In the spirit of full disclosure, I don’t receive compensation for recommending Mark Dawson’s course. As a writer who attributes much of his success to the Ads for Authors course, I recommend Mark’s teachings to every author.

But hurry. The course closes in sixteen days.


Mark Dawson: Thriller Author Turned Self-Publishing Guru

Many writers find success through their tales, transporting readers to different realms, eras, or dimensions. But every so often, an author emerges who not only captures readers with gripping tales but also empowers fellow authors to climb the ladder of success. Enter Mark Dawson, the thriller maestro who’s taken the self-publishing world by storm with his invaluable courses at the Self Publishing Formula.


The Storyteller Behind the Books

Before diving into the courses, let’s shine a spotlight on Mark Dawson the author. With bestselling series like John Milton, Beatrix Rose, and Isabella Rose, he’s established a name for himself in the thriller genre. His novels don’t just tell stories; they take readers on action-packed, suspense-filled roller-coaster rides. Dawson’s storytelling prowess is a testament to his understanding of the industry, making his transition into teaching even more profound.


Self Publishing Formula: Empowering the Modern Author

Recognizing the challenges of the evolving literary landscape, especially for indie authors, Dawson co-founded the Self Publishing Formula (SPF). The aim? To provide authors with the tools, strategies, and insights needed to navigate the self-publishing world successfully.

Some standout courses in the SPF lineup include:

  1. 101 Course: Perfect for budding authors, this course breaks down the basics of self-publishing, from understanding the landscape to taking the first steps into the arena.
  2. Ads for Authors: Given the rise of digital marketing, understanding advertising is crucial for modern authors. This course covers everything from Facebook ads to Amazon’s advertising platform, ensuring your book finds its audience.
  3. Book Lab: In an ever-competitive marketplace, it’s vital to understand what works and what doesn’t. Book Lab dives deep into real-world case studies, dissecting successful books to offer authors tangible takeaways.


More Than Just Courses: A Thriving Community

Beyond the structured courses, SPF offers a thriving community for authors. Through podcasts, regular webinars, and an active Facebook group, authors can connect, share experiences, and grow together. The importance of such a community can’t be overstated, especially in an industry often characterized by solitary work.

Mark Dawson’s journey from a thriller author to a self-publishing advocate showcases the evolution of the publishing world. By offering these invaluable resources through the Self Publishing Formula, he’s ensuring that authors—whether seasoned or just starting out—have a roadmap to success. With a blend of practical insights and a supportive community, SPF stands as a beacon for all self-published authors aiming to make their mark.


Intelligent Advertising: From Obscurity to Limelight

Every author dreams of that big break—the moment when their book skyrockets from the bottom of the pile and blazes its trail on bestseller lists. But in the vast ocean of books published daily, how does one stand out? The answer lies in the strategic art of intelligent advertising.


The Power of Precision Targeting

  1. Know Your Readers: Intelligent advertising begins with understanding who you’re talking to. Imagine a thriller author targeting lovers of romance novels. Sounds off, right? Platforms like Facebook and Amazon allow authors to get super specific—whether it’s age, gender, interests, or previous books they’ve liked. By doing so, you ensure your book ad is being shown to those most likely to click ‘buy’.
  2. Retargeting Magic: Ever browsed a product and found its ads following you around? That’s retargeting. For authors, it means keeping their books in front of potential readers who’ve shown interest, increasing the chances of a sale.

Visual Appeal and Copywriting: First Impressions Count!

  1. A Picture Speaks A Thousand Words: Your ad’s graphic—be it your book cover or a custom design—needs to captivate. It should convey the book’s essence in a quick glance. Hiring a professional designer, though an investment, can make all the difference.
  2. Crafting the Perfect Pitch: The accompanying text should be succinct, intriguing, and evoke curiosity. Think of it as your book’s elevator pitch—you only have a few seconds to make an impression!

Optimizing Budget and Bidding Strategies

While big budgets can indeed amplify reach, it’s not always about how much you spend but how you spend it.

  1. Start Small: Begin with a modest budget, testing different ad sets to gauge which offers the best return on investment.
  2. Bidding Smartly: Platforms often allow for automatic or manual bidding. Knowing when to use which can optimize the visibility of ads and ensure the best bang for your buck.

The Ripple Effect: Beyond Immediate Sales

Intelligent advertising doesn’t just lead to a one-off purchase. It can:

  1. Boost Book Rankings: More sales, especially on platforms like Amazon, can push your book higher in rankings, making it more discoverable organically.
  2. Garner Reviews: As more people read your book, there’s a higher chance of receiving reviews. Positive reviews act as social proof, encouraging more readers to dive in.
  3. Build a Loyal Readership: Today’s reader can be tomorrow’s loyal fan, eagerly awaiting your next release and championing your work.

In the age of digital saturation, merely publishing a great book isn’t always enough. However, with intelligent advertising, authors can strategically propel their work into the spotlight. As Mark Dawson’s journey and the Self Publishing Formula suggest, understanding and leveraging the nuances of advertising can indeed be the game-changer, turning an obscured gem into a widely recognized masterpiece.

Ready to take your Amazon advertising to the next level? I put together my 5 Secrets for Massive Profits in Amazon ads. And I made the guide FREE for you to download.

Want to Build a Successful Writing Career?

Marketing techniques, mindset, innovative statistical studies, and motivation. Let's sell your book!


Join to receive your FREE writing success guide, including a 5-part series on finding readers, growing your email list, and marketing like a pro. Just tell me where to send your guide!